2009 Mini Cooper S Convertible – Click above for high-res image gallery 2009 has been a big year for BMW’s MINI brand. MINI launched a new convertible, turned 50 years old, and has now made 1.5 million new generation MINIs since production began in 2001. The new MINI has outpaced the demand of the first generation MINI, which sold over 5.3 million copies from 1959-2000. MINI’s success has been a boon to BMW, as customers have been willing to pony up over $30,000 for an optioned-out MINI. The re-launch of the MINI brand has been so successful that BMW has introduced the cute little car in 80 countries. In the U.S., MINI has been a big hit, too, as 54,000 copies of the Cooper and Clubman were sold. The Oxford, England plant that produces the MINI employs over 7,000 workers and represents one percent of the island’s total GDP. Hit the jum p to pour over the shorter than usual BMW press release. [Source: BMW] Continue reading BMW celebrates 1.5 million “new” Minis made BMW celebrates 1.5 million “new” Minis made originally appeared on AutoblogGreen on Mon, 06 Jul 2009 13:23:00 EST. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments

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BMW celebrates 1.5 million "new" Minis made