The chances of the american car industry
The american car industry is in a deep long crisis. The 4 $ gallon is a major explanation for that, and the lack of innovation due to the cheap oil is another.
For many years America has developped a strange and strong taste for huge SUV and every american felt another Rambo, even when they used that Rambo car only to pick the children for school. And all these SUVs were equipped with V8 +2500 engines. This unconsciuosness seems unbelievable today.
Two of the three american main car producers (GM, Ford, Chrysler) found some solutions for the crisis:
-GM sales the asian made Aveo. And has also the rare opportunity to use its european division, OPEL (which was a few years ago the company’s black sheep ). Specially, the models Astra and Antara have big growth potential. The Antara ( a little SUV ) is marketed under the name Saturn Vue and is already a hit, having a hybrid engine, a thing that is en vogue in America these days.
-Ford sales the european models like Focus, Fiesta etc which are tremenduos successes.
This time, Europe is saving America.
Another question: what is going to happen to Chrysler ? Is it going to remain the poor relative in the family? Have you any ideas or proposals for Chrysler ?




September 13th, 2008 at 10:54 am
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