Porshe - Ideal Premium Brand for 2008

Surprisingly, the California-based automotive marketing and product-consulting firm AutoPacific surveyed over 33,500 new car owners, the full line of 2008 Porsche sports cars topped the field in the Premium Sports Car segment, and Porsche ranked as the Ideal Premium Brand for 2008 ahead of brands like Jaguar, Buick, Mercedes-Benz, Audi and Land Rover among others.

“Sweeping the field in the Premium Sports Car segment, owners provided validation that Porsche really knows their target buyer and understands how to build an ideal vehicle. This year they cleaned house in the Premium Sports Car segment. Not only did all of the Premium Sports Cars they produce score in the top three. It was a three-way-tie for first place, with the 911, Cayman and Boxster all sharing in the glory,” according to AutoPacific. Porsche’s fourth product line, the Cayenne, finished an impressive second in the Premium Luxury X-SUV segment.

AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA) results annually to measure owner desire for change across 15 specific areas related to a vehicle’s ride, handling, roominess, technology, comfort, and more. Vehicles with the least amount of desired changes are considered “ideal” vehicles, having met their buyer demands.

Last year, both the Porsche Boxster and Cayman received coveted IVA accolades as well. In the auto industry these awards are considered the benchmark for clearly measuring how satisfied new-car owners are with their vehicles.

One Response to “Porshe - Ideal Premium Brand for 2008”

  1. The new Porsche Boxster and Porsche Cayman S, review and pictures - Car Boobs Says:

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